Objective: Build an interactive unit for Regular Jif Peanut Butter that invites user interaction—like spreading, stirring, or squeezing—while showcasing the product and its iconic branding. 

Result: An interactive square swipe-to-play flow, where users “draw” a smiley face with peanut butter on toast. Following the drawing is an animated end card showcasing the product and brand messaging.

Adobe After Effects